I designed booth graphics for PitchBook’s presence at SuperReturn International, one of the largest global private equity conferences. The booth sat in a high-traffic corner location, so the focus was on bold, attention grabbing graphics that clearly communicated PitchBook’s role in private markets, especially LP-focused funds data, while inviting people to stop, talk, and book demos.

In addition to the booth, I designed branding for PitchBook’s Soho House Berlin networking event including digital promos, signage, menus, and custom swag. We leaned into subtle, elevated details like mirror vinyl, soft textiles, branded matchbooks, and a signature G&T setup to make the space feel intentional, warm, and memorable.

The result was a strong on-site presence that supported lead generation, client relationships, and a networking event that’s become a repeat highlight of the conference.

Creative team
Design lead: Claire Teters
Design support: Cora McKenzie
Creative director: Eric Maloney
Copy lead: Plamena Milanova
Design QA: Chris Drysdale
Copy QA: Daniel Craig
Project Manager: Liza Sheehan