As the design lead for a high-profile project at Arsenal Stadium in London, I worked through the creative process from concept to execution. I guided us through the initial concepting phase where we developed multiple design directions that were presented to stakeholders for their selection. Once the preferred direction was chosen, I led the effort to apply our creative vision to the stadium space, jerseys, and soccer kits ensuring every detail was meticulously crafted for the final event. The result was an immersive and memorable experience!