League Table Awards was a multi-tiered global awards program designed for PitchBook to recognize top performing investors and firms across categories including Global League Tables, Lending League Tables, and Manager Performance. The goal was to create a premium, cohesive award system that not only celebrated winners but extended PitchBook’s brand presence across digital, social, product, and PR touchpoints.

I led the visual design for the program from the ground up, creating the League Table Awards brand identity and logo, and establishing a flexible visual system that could scale across audiences, award tiers, and channels. This included the design of custom etched acrylic trophies and branded packaging, as well as a full gifting and recognition system intended to help winners easily share their achievements while amplifying PitchBook’s brand.

To support distribution and adoption, I designed a dedicated PitchBook.com landing page where winners could access a comprehensive brand kit. This kit included social card templates, email banners, brand guidelines, and downloadable assets that allowed recipients to co brand their announcements seamlessly. I also created PitchBook owned promotional materials such as emails, social posts, newsletter ads, PR templates, and digital badges, including product profile badges that appeared directly within the PitchBook platform to highlight award recipients.

The result combined brand, product, marketing, and PR into a single scalable program to annually celebrate. League Table Awards elevated PitchBook’s authority in the market while giving clients meaningful, shareable recognition that extended well beyond the awards ceremony itself.

Creative Team
Design Lead: Claire Teters
Creative Director: Jennifer Sam
Copy Lead: Plamena Milanova
Design QA: Chris Drysdale
Copy QA: Jake Wilder
Project Manager: Liza Sheehan