The Outlook campaign was a digital first initiative designed to highlight PitchBook Outlooks, a global series of research reports focused on evolving markets. The campaign supported multiple regional and sector specific Outlooks across US PE, US VC, US Credit, APAC, and EMEA. It included a multi webinar program with five live sessions, each supported by a full ecosystem of assets to drive awareness, registration, and ongoing engagement. Deliverables spanned promotional emails, webinar hub pages, registration and on demand pages, invite and repromo emails, organic social assets, side pops, thank you emails, and supporting reports to deepen understanding of the Outlooks. Additional digital advertising executions included Reddit promotions and broader awareness assets. The system was built to scale across regions while maintaining a cohesive visual and messaging framework throughout the campaign.

Creative Team
Design: Claire Teters
Design: Cora McKenzie
Design: Landan Earley
Creative Director: Eric Maloney
Copy Lead: Rachel Martinez
Design QA: Chris Drysdale
Copy QA: Nat Andreen
Project Manager: Liza Sheehan