My team designed the visual experience for PitchBook’s Investor Lounge at Web Summit, a dedicated space for 900+ VC and PE investors and a key driver of lead generation for the company. Building on an existing lounge structure, I refreshed the design and messaging to highlight PitchBook’s emerging tech research and VC specific platform features.

My work included large-scale interior and exterior graphics, entry moments, signage, demo kiosks, digital screens, print collateral, and branded touchpoints throughout the space. I also designed assets for the Analyst Nook and supporting materials like the Web Summit FactBook and social content tied to the event.

The goal was to create a space that felt polished, research driven, and genuinely useful for investors so we decided to include supporting demos, analyst conversations, and networking throughout our lounge at the conference.