PitchBook partnered with the Seattle Kraken to celebrate Women in Hockey Night, honoring remarkable women who drive change across organizations in Seattle. The program invited partner companies to nominate outstanding female leaders, whose stories were shared as part of a campaign recognizing their impact. The celebration combined in-arena experiences, digital storytelling, and a premium gifting program to amplify both the nominees and PitchBook’s brand.

I worked with my team to build the visual design and creative execution for the program, including the creation of a custom logo in collaboration with local artist Marisol Ortega. I designed social cards, homepage takeover graphics, e-blasts, and table toppers for both PitchBook and partner amplification. I also developed a landing page to host nominee stories and provide access to brand assets, and I supported video capture and post-event recap content. For the gifting program, we designed and provided custom sneakers and branded cards tied to the themes of International Women’s Day, Women in Finance, and Women in Hockey, creating a cohesive and elevated experience for all participants.

Working closely with internal stakeholders, I worked through multiple rounds of review to ensure alignment across marketing, experiential, and creative teams. The program integrated in-arena recognition, digital storytelling, and a tangible gifting system, requiring a seamless balance between design, messaging, and experiential impact.

The result was a highly engaging, multi-channel program that successfully amplified PitchBook’s brand while celebrating diverse women leaders in Seattle. The initiative created memorable experiences for nominees, employees, and partners and reinforced PitchBook’s commitment to inclusivity, community, and recognition of excellence.

Creative Team
Design: Claire Teters
Design: Cora McKenzie
Creative Director: Eric Maloney
Copy Lead: Plamena Milanova
Design QA: Nat Andreen
Copy QA: Cynthia-Marie O’Brien
Project Manager: Liza Sheehan