PitchBook partnered with the Seattle Kraken to celebrate Women in Hockey Night by honoring women who drive change across organizations in Seattle, inviting partner companies to nominate outstanding female leaders whose stories were shared through a multi-channel campaign. I worked with my team to lead the visual design and creative execution for the program including social cards, homepage takeover graphics, e-blasts, table toppers, and partner ready assets for amplification. I also designed a landing page to host nominee stories and brand resources, supported video capture and post event recap content, and helped develop a premium gifting program featuring custom sneakers and branded cards tied to International Women’s Day, Women in Finance, and Women in Hockey. The result was a highly engaging program that amplified PitchBook’s brand, created memorable experiences for nominees, employees, and partners, and reinforced the company’s commitment to inclusivity, community, and recognition of excellence.

Creative Team
Design: Claire Teters
Design: Cora McKenzie
Creative Director: Eric Maloney
Copy Lead: Plamena Milanova
Design QA: Nat Andreen
Copy QA: Cynthia-Marie O’Brien
Project Manager: Liza Sheehan