The 2024 International Women’s Day campaign was a digital first initiative centered around PitchBook’s All In report. I led the creative concept and visual direction in partnership with the creative team, spanning two global webinars for the US and Europe, full promotional support, and coordinated client gifting. The campaign scaled into two large in person events in San Francisco and London, where we extended the experience through thoughtful details including an interactive audience game and custom bookmarks placed inside personalized Moleskine notebooks.

Creative Team
Design: Claire Teters
Design: Cora McKenzie
Creative Director: Eric Maloney
Copy Lead: Jess Linnett
Design QA: Nat Andreen
Copy QA: Cynthia-Marie O’Brien
Project Manager: Liza Sheehan

Above are some digital assets promoting the event and US VC webinar. They range from the event RSVP landing page, an email, and webinar promotion ads.

Below, you’ll see signage that we created for the San Francisco event, a bookmark we created for attendees with a CTA to view the All In report, and pictures to follow.