VivaTech is a conference catered primarily to venture capitalists (VCs) and startups, with a significant presence of limited partners (LPs). We were given renderings from our european design agency, Grape, to create a space that was PitchBook and VivaTech cobranded. There were also interesting archways and wayfinding opportunities within the lounge to get extra creative with approach. We had to accommodate a speaking session stage while also integrating a food area, coffee station, meeting tables, and messaging throughout the walls. A good learning opportunity I discovered post-event was to doublecheck the accessibility of text when it's on a tonal color palate. This was the first time I worked with gradients within a space so it was a growth opportunity for me!

Creative team
Design lead: Claire Teters
Design support: Cora McKenzie
Creative director: Eric Maloney
Copy lead: Plamena Malinova
Design QA: Chris Drysdale
Copy QA: Daniel Craig
Multimedia lead: Kai Yau
Marketing PM: Becca Houske