Under the leadership of our Director of Brand and Creative, Erin Crosier, our team embarked on a comprehensive rebrand of PitchBook’s creative look and feel, a monumental project that spanned nearly two years. We dove into PitchBook’s brand history, established in 2007, and conducted competitor audits alongside internal reflections to guide our direction. After extensive deliberations on iteration after iteration with Executive Leadership, we secured approval for our final pitch, introducing a pathway design that championed “A Better Way” in the finance industry.

Every person on the PitchBook Brand and Creative team worked on this beautiful project!