As part of PitchBook’s campaign to solidify its position as a thought leader in the fundraising, allocation, and benchmarking space, I designed a comprehensive digital guide aimed at LPs, GPs, and LP consultants. The guide promoted PitchBook's innovative Benchmarks experience and Portfolio Forecasting product, showing our expertise in managing investment workflows and lifecycle processes. Designed with a user-friendly approach, the guide not only served to educate and engage industry professionals but also aimed to drive leads and highlight PitchBook as the go-to resource for optimizing investment strategies.

Creative team
Design lead: Claire Teters
Creative director: Jennifer Sam
Copy lead: Rachel Martinez
Design QA: Chris Drysdale
Copy QA: Cynthia-Marie O'Brien
Marketing PM: Becca Houske