I had the privilege of leading the design for our International Women's Day campaign, tackling a complex brief that united Marketing, Editorial, and Research teams. As the design lead, I brought together women from these departments to discuss the challenges and 'truths' they face in the finance industry. This insight fueled the creation of multiple visual languages that we pitched to stakeholders, aiming for a look that was both powerful and feminine. Once a direction was chosen, my team and I developed a cohesive set of assets, spanning print and digital formats, for our EMEA and US reports, client events in London and San Francisco, a bookmark as a client gift found inside personalized Moleskine notebooks, event wayfinding signage, a backdrop to an analyst speaking session at each event location, display ads, organic social ads, blog posts, webinars, webinar promotion assets and landing pages. The campaign resonated deeply across the company, and it was incredibly rewarding to see our collective vision come to life with such impact.

Creative team
Design lead: Claire Teters
Design support: Cora McKenzie
Creative director: Jennifer Sam
Copy lead: Jess Linnett
Copy support: Kelly Knickerbocker
Copy QA: Cynthia-Marie O'Brian
Design QA: Chris Drysdale
Marketing PM: Becca Houske