70

Interviews & Surveys

25

Usability Tests

18

Iterations

117

Iced Lattes

My Role

User Research

Prototyping

UI Design

Problem Statement

The right tattoo is hard to come across, and it’s even harder to find the right artist to do it. Ink Tank plans to close the gap that people wish to fill.

Summary

An app for users to put tattoos on their own skin with augmented reality, find personalized designs, and artists near them.

Project Goals

Approach

Research what is in the current tattoo market that users love, hate, wish to see more of, think is lacking, popular, and what’s important to them.

Research Methods

Wireframing & Prototyping

Usability Testing

After each iteration, I conducted a new usability test to ensure each of my updates still resonated well with potential users.

Fidelity Evolution

Design Principals

I kept track of the constant designs that Ink Tank’s content includes for any future iterations and re-designs for reference and consistency.