Each year, PB hosts an 8v8 football (soccer) tournament at Chelsea Stadium in London for our clients, followed by a reception. As the lead designer, I took the project from initial concepting to the final execution of full-scale graphics. My role involved accommodating stakeholder priorities while designing custom jerseys, scarves, and wayfinding signage to elevate the event experience. The design work not only amplified the tournament atmosphere but also ensured seamless navigation for guests during the reception.

Creative team
Design lead: Claire Teters
Design support: Landan Earley
Creative director: Eric Maloney
Copy lead: Kelley Knickerbocker
Design QA: Chris Drysdale
Copy QA: Daniel Craig
Multimedia lead: Kai Yau
Marketing PM: Becca Houske