As the design lead for a high-profile project at Arsenal Stadium in London, I spearheaded the creative process from concept to execution. Taking charge of a talented team, I guided us through the initial concepting phase, where we developed multiple design directions that were presented to stakeholders for their selection. Once the preferred direction was chosen, I led the effort to apply our creative vision to the stadium space, jerseys, and soccer kits ensuring every detail was meticulously crafted for the final event. The result was an immersive and memorable experience that delighted our clients and left a lasting impression on all who attended.

As you scroll you'll see moments from the event itself followed by a snippet of creative working files in Figma where I applied versions of my creative exploration to pictures of deliverable areas within the stadium, and brainstormed a moodboard for my visual approach. Check out a day in the life video on Instagram, too!

Creative team
Design lead: Claire Teters
Design support: Landan Earley
Creative director: Eric Maloney
Copy lead: Carlos Cervantes
Design QA: Chris Drysdale
Copy QA: Daniel Craig
Multimedia lead: Kai Yau
Marketing PM: Becca Houske